What makes a wedding glamorous? A touch of self-love and the desire to dare, a group of close-knit friends, lights to bring colour and candles to create atmospheres: these are glam wedding ingredients!
In the glamorous wedding,the couple feels perfectly at ease in metropolitan and international environments: dynamic and curious, they love to relate, to compare, and to share experiences. That’s why they are always surrounded by many friends, who also take on the role of protagonists with them on their wedding day.
The choice for the venue never falls to conventional spaces, but rather lofts, post-industrial architecture, theatres, greenhouses, etc. The formal reception component is reduced to the minimum terms to give full space to the real party: the menu is more likely a buffet, with the sit-down dinner very short if there at all, and then followed by an open bar and plenty of dancing.
To prepare these weddings it is necessary to use light and the principles of music scores: they must modulate presence and absence; light, colour, and volume; and they must make sound and visuals to complement other... because the secret for a glam wed is to minimise the distance between the environment and the guest. The right conductor can converge all the rhythms into one big beating, dancing heart.
